![]() ![]() Advertising can use fear tactics to create an uncomfortable position or situation, then provide a solution manifested through a given product or service. ![]() Fear is a primal instinct, and nothing makes people more uncomfortable than fear. Fear is a very powerful emotion and can be a robust motivator.Each of these emotions can be manipulated and used in a different way to affect behavior: Fear, love, pleasure or vanity can be powerful drivers of consumer desires and response. ![]() While there are many potential psychological elements to incorporate, the use of emotions, persuasion and authority, memories, and colors are a few of the more common ones.Īdvertising often plays to consumers’ emotions. Every aspect is specifically designed using basic principles of psychology to generate a desired reaction or response. From the color scheme and visuals to the actual words used, each component of an ad is designed to appeal to the consumer in a unique way. A basic advertisement involves a lot of strategy and thought, as well as more planning than one may assume. ![]()
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